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Value creation

Bregal Sagemount was founded not just to invest in growing companies, but to help companies grow.

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Bregal Sagemount was founded not just to invest in growing companies, but to help companies grow.

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Insights

Insights
Insights Big Exit 2023 SurePrep case study Growth Factors Critical Start case study Procure Analytics case study Big Exit 2022 ESG At Sagemount What Differentiates Sagemount? Adreima case study Big Exit 2021 Open Lending case study Truckstop.com case study Steele Compliance case study Discovery Data case study RDX case study TradeGlobal case study Big Exit 2024 Buyers Edge case study
Truckstop Header 3 Aerial image of truck on bridge
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Truckstop.com case study

Industry: Software
Year Invested: 2016
Year Exited: 2019
Outcome: Acquired by ICONIQ
Status: Exited
Location: New Plymouth, ID
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The team from Sagemount actively partnered with the Truckstop.com management team to drive value enhancement in multiple growth areas

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Graph Run Rate Revenue Truck Stop

Sales Acceleration

  • Promoted senior sales executive to CRO (responsible for all sales, retention and marketing)
  • Boosted inside sales capability by increasing team headcount from 24 in 2015 to 85 in December 2018 and elevated executive from InsideSales.com to run all capabilities driving 3x bookings increase
3x
INCREASE

In bookings

29%
INCREASE

In customer enrollment

  • Re-built website from online brochure to ecommerce engine, leading to dramatic increase in number of new customers enrolling on Truckstop.com from 1% to 30%
  • Implemented single sign on and IP address verification to curb overuse
  • Vastly improved lead generation and meeting scheduling capability using AI-based outbound strategy

Offer Optimization

  • Reworked packaging to Basic ($35), Advanced ($125), Pro ($149) to drive $12 million in upsells
  • Completed detailed competitive intelligence analysis, which led to the development of a comprehensive pricing / offer strategy with potential to unlock $36 million in incremental profitability
  • Initiatives increased average monthly revenue per user from $79 in 2015 to $128 in 2018

Talent Leadership

  • Recruited new CFO, President of Payments and Chief People Officer
  • Recruited three tech VPs (software, database, infrastructure)

Tech & Process Innovation

  • Further investment in innovation and new product offerings such as Truckstop Pro and Digital Freight Matching, using block chain and AI technologies
  • Introduced LoadPay, a payments platform, to launch an industry-wide payments solution
  • Invested in internal systems (Salesforce, Zuora, Domo, etc.) to drive productivity

M&A / Exit

  • Structured and closed the acquisition of D&S Factors to enter the payments business:
  • Completed Truckstop’s full-service ecosystem with a factoring and quick-pay offering
  • Sagemount estimated over ~$1.6B of potential payments revenue per year within Truckstop’s existing carrier base
  • Also led two additional bolt-on product acquisitions: TMS (ITS Dispatch) and trucking software tools (Grizella)
  • Led exit planning strategy, including timing, exit forecast model, management presentation and executive coaching
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