Discovery Data Case Study
The acquisitions and integrations of Discovery Data, Meridian IQ, and FMG, created a leading provider of data on investment advisors and insurance agents.
Investment Structure / Thesis
- Based on a thesis in sales intelligence, Sagemount built proprietary relationships with both management teams and ownership groups, and in 2016 combined Discovery and Meridian IQ while taking a majority equity stake to create the niche market leader
- Merger of the top two players in the space immediately created a clear market leader with recurring revenue, strong cash flow, and steady ACV growth
- Subsequent acquisition of FMG added new data sets, widening the moat and enhancing the product offering
- Drove growth by utilizing account-based marketing and B2B data consumption focused on helping sales teams be more efficient with customer prospects and leads
Value Creation by Sagemount
Architected initial combination of Discovery Data and Meridian IQ
Sourced and closed the acquisition of FMG, bolstering market position and ACV growth
Interviewed and brought in an operational CFO who improved financial reporting and controls
Built the end market’s first “Datalink” – a real-time API synchronization between the Salesforce CRM and the Company’s sales intelligence database
Increased enterprise value 2.9x in just over two years through a strong acceleration in product and the go to market infrastructure